Kupp is cited as a growth catalyst and example of work ethic shaping Bourne’s developmental trajectory.

Kupp praises Jackson Smith and Jigba and reinforces JSN’s breakout status, setting the tone for Rams’ WR usage and fantasy relevance.

Kupp remains a high-floor, high-ceiling option when healthy, a cornerstone in fantasy lineups. His value is contingent on Rams’ QB stability and offense progression, making him a top-tier rest-of-season anchor for savvy managers.

Kupp’s inclusion in the WR outlook underscores how protection quality can shift receiver value across offenses. While Bears’ line improvements directly boost Williams, the comparison offers context on how line stability influences big targets and fantasy risk across leagues.

Kupp’s return anchors the Rams’ pass attack, elevating the floor for the surrounding pass-catchers. He remains a must-start staple in most formats, with the potential for elite weekly output in favorable matchups, even as the offense distributes targets more broadly.